Every business owner wants to showcase their products or services in front of their potential customers to ensure higher sales conversion. With every business having realized the importance of marketing activities, marketing, and promotional events have become expensive. Thus, small business owners find it tough to allocate significant budget towards marketing activities. It would be prudent to mobilize funds from promoter equity towards production activities and avail an unsecured business loan online for marketing initiatives. We shall look into the low-cost marketing techniques for the small business owner of local regions.
- Optimize the Website for Search Engines
We are living in an age where Google has a profound impact on our lives. Most customers would first search for a potential product to be bought on Google, before deciding to visit a physical shop or make an online purchase. The current age comprises well-informed buyers who want to gather relevant information on a product before zeroing in on a vendor to buy and Google provides free, valuable advice in this regard. Hence, if one’s website is not appearing in Google search, that means virtually they are non-existent.It is best to hire a talented employee who can optimize the website for search engine.
2. List Your Products in Business Directories
Buyers often search for vendors in local business directories. If one sells B2B products, one can include a free listing on IndiaMart, Trade India and Indian Yellow Pages. Else, in case of a B2C model, one can get impaneledwith Just Dial, Ask Me and Get It for free. These services are available on mobile application platforms and attract huge web traffic.
3. List On Google My Business (Local Business Listing)
Google has enabled personalized search options. Thus the search results throw up the nearest vendor for the desired product. This is a huge convenience for the buyer. It is vital for a business to get listed on Google Local.Google has made it easy to include and manage the location via maps. One can also manage the Google Plus profile from the same place. One needs to visit the Google My Business and claim the listing. One can also give details virtually about the business and office location.
4. Leverage The Power of Social Media
Social media websites bring together a community of people with similar interests or requirements. Thus, creating a powerful profile on Facebook, Twitter and LinkedIn are vital to growing one’s business.
One can share business updates or news related to one’s industry.
5. Answer Questions
A business owner who is able to provide solutions to potential customers can have a higher sales conversion ratio. The secret to success is to be highly visible in customer groups. When people are stuck with a product and are looking to solve their questions, they turn to specific forums on the Internet. QnA sites like Quora and Yahoo Answers are popular joints where one can find new customers. People also post their questions on Linkedin Groups.
6. Attend Networking Events/Meetups
Attending events/Expos/Meetups are a great opportunity to expand one’s network and win new customers.
Most of these events are free and attract customers as well asdistributors/resellers/consultants.
7. Make a product video on YouTube
A video would exactly and accurately convey the usage method, utility,and benefits to be derived from a product. There is a common adage’ Seeing is believing’. The video would appear in search results as well as giving the product higher visibility.
One can use product name or related keywords in the title and description of the video. Once one has uploaded multiple videos, one can create a channel toshowcase product tutorials.
All of the above marketing techniques can be customized to the local regions of the business owner. One does not have to invest a huge sum of money but just a little bit of time to promote the business. It’s true that abusiness can succeed with a low marketing budget and you can get an unsecured business loan from India’s fastest growing SME loan provider.