A professional photographer can find work in the commercial and advertising photography fields. These photographs fields can promote a business, service, or item. There is a difference between advertising and commercial photography. These photography jobs are expected to grow in the next few years.
Commercial photographers take pictures of models, merchandise, buildings, and landscapes. These promotional images are used in catalogs, advertisements, reports, and books. Commercial photographs are used in retail, sales, and promotional industries. A commercial photo shoot is devoted to the one main product. The style, lighting, and background are neutral as to not distract from the promotional product.
An advertising photographer uses photographs to sell an idea, lifestyle, or concept. These photographers have more creative freedom than their commercial counterparts. Advertising photographers often know the latest trends in business, marketing, layout, and sales. Most advertising campaigns will use this type of photographer.
Tools of the Trade
Advertising and commercial photographers need the latest tools of their trade. Many photographers have a digital camera with multiple lenses. These areas of photography both need a zoom and wide angle lens as well. The wide lenses have a large aperture and faster shutter speed for better creative control. An advertising and commercial photographer needs a tripod, portable light fixtures, and filters to control lens flare. These photographers also need to keep up to date with other advertising campaigns and presentations.
A commercial and advertising photographer spends around 75 percent of the time selling and managing images. Photography software is useful to touch up and manage a large number of photographs. Most professional photographers work with Adobe Lightroom and Adobe Photoshop to process the batches of photos. Commercial and advertising photography requires nearly flawless images. Photo editing software is extremely important to this profession. This software can be used to enlarge images to fit on a poster to a billboard for the promotional period.
If you need commercial advertising photographers, there are many in your local area. These specialty photographers can help promote your next idea or product.