Handmade baby clothing has gained a lot of traction in recent years as parents trend towards locally sourced goods for their families. Not only are handmade items generally far higher in quality, they tend to be far more unique. This had led to a wide assortment of fresh styles among the baby fashion scene, further encouraging new parents to shop for handmade clothing. As a vendor, there are many ways to put merchandise in front of this growing, demanding audience.
With a baby model in hand and a talented photographer, the year’s top pieces should be modeled in several promotional shots. These pictures will be the one of the biggest factors in whether or not a potential online customer buys the item. Aim for at least 3 different shots of each outfit, combining as many accessories as possible. This will give the online shop enough photographs for more than one item description.
Social Media Sharing
Social media generates a lot of traffic for handmade and homemade items, especially those that are crafted by stay at home mothers who do not have a lot of advertising capital to invest. Social media can also result in products going viral if the images and product are popular enough. By posting the best shots of the best selling products and asking friends and family to share, the potential for virality increases.
Trying a Physical Store
If a traditional brick and mortar store is not affordable currently, or if the company is still budding, a merchandise kiosk could be an affordable, fun, low-risk way to promote merchandise. This could be operated in local malls or flea markets, or at local events and farmers markets. Farmers markets are actually an excellent place to advertise handmade baby clothing, as many of the visitors are looking for locally sourced and trusted food and products.
Beautifully made baby clothing generally sells itself, as long as the product is exposed to a wide enough audience. It’s usually the perfect option for a shower gift, a photography session, a first birthday, or other important events.